To truly taste “OLD WORLD BREWING”

5.5.2004

To truly taste “Old world brewing,” check out Czechvar, now being imported by distinguished brands international.

LITTLETON, Colo., May 5, 2004 – These days, most every leading brewer boasts of “old world brewing traditions,” despite using modern stainless steel brewing vessels, centrifuges, abbreviated fermentation, formulated hop pellets, and lagering times averaging from 18 to 40 days.  It seems “old world brewing” is flourishing most in the advertising department. 
For those seeking a true taste of old world brewing techniques, Distinguished Brands International is now importing Czechvar, the special name of the world famous beer produced by the renowned Brewery Ceske Budejovice in the Czech Republic. Founded in 1895 but with using the Ceske Budeiovice brewing tradition that’s more than 700 years old, Czechvar’s strict attention to its time-honored brewing process ensures an authentic taste.  Czechvar uses only traditional copper brew kettles; the wort is open lautered, and hopped using full, all-natural Saaz hops cones, never pellets; primary fermentation is a full12 days and then the young, rich golden-colored Czechvar Beer begins 90 plus days of slow, cold lagering.
Ninety plus days of lagering is well over a month longer than any other leading brewery.  This long, slow, meticulous secondary fermentation requires massive amounts of cold storage.    Each of Czechvar’s 36 custom-made lagering vessel holds 3,770 hectoliters (about 7,500 kegs), thus ensuring continued capacities for Czechvar’s brewing traditions.  
The result is Czechvar, a bright, golden beer of pronounced hoppy bouquet, traditional mild to medium bitterness, and a gentle, slightly coarse character.  Czechvar has a medium, yet robust body, and finishes with a light, enjoyable hoppiness.   Czechvar’s truly old world brewing traditions create a beer long savored by the novice and cherished by the connoisseur.

______________________________

The Brewery, B.B.N.P., is keeper of this Czech National Trust, Czechvar. Beer from B.B.N.P. has long been exported and enjoyed in 58 countries the world over.  Yet it is only now, through its name, Czechvar, that this world-renowned beer is available in America.   Czechvar is imported and marketed in the USA by Distinguished Brands International (DBI) of Littleton, Colorado.  Founded last year by former employees of Paulaner – North America, Distinguished Brands has already gained national prominence in its US representation of Fuller’s, Veltins, Erdinger Hefe-Weizen, Boris, Czechvar, and Dixie Brewing Company.